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The July Squeeze: Fewer Listings, Persistent Demand

The July Squeeze: Fewer Listings, Persistent Demand

  • Tate Kelly

“The time to repair the roof is when the sun is shining.” — John F. Kennedy

July brought a familiar summer slowdown in some areas of Manhattan real estate, but the underlying market remained surprisingly active. Sales inventory tightened considerably, pending activity stayed well ahead of last year, and prices continued to hold despite buyers remaining selective. Rentals told an even stronger story, with rents climbing, inventory falling sharply, and apartments moving faster. The market may not feel frantic, but beneath the surface, demand remains very much alive.

Manhattan Sales: Less Inventory, Plenty of Buyers

By the end of July, Manhattan had approximately 5,760 homes on the market, down more than 12% from both the prior month and last year. New supply also slowed significantly, with 1,278 new listings in the latest reported month, nearly 20% fewer than the month before.

Demand, meanwhile, remained healthy. Pending sales reached 4,017, up an impressive 26.5% from last year, while the latest monthly contract count of 1,107 was more than 14% ahead of the same period last year. Manhattan ended the month with 6.3 months of inventory, keeping the overall listing climate relatively balanced rather than strongly favoring buyers or sellers.

Pricing also held up well. The median sale price was $1.3 million, up 4.4% annually, while median price per square foot was $1,422, down only 1%. The median listing discount narrowed to 3.6%.

The numbers point to an interesting market: fewer homes are available, buyers are signing more contracts than they were a year ago, yet they have not abandoned their price discipline. Sellers have more leverage than they did last summer, but buyers are still making them earn it.

What This Means for Manhattan Buyers

The decline in inventory makes waiting for significantly more choices a questionable strategy, particularly if the right apartment is already on the market. With pending sales up more than 26% from last year, buyers are clearly acting when they see value.

That does not mean there is a need to chase every listing. A 6.3-month supply and a neutral market climate suggest buyers can still negotiate, especially on homes that have been sitting. The key distinction right now is between a desirable new listing and stale inventory. The first may require speed. The second may reward patience.

What This Means for Manhattan Sellers

The market is giving sellers a solid opportunity heading toward the fall, particularly with inventory substantially below last year.

But lower supply should not be mistaken for unlimited pricing power. The median listing discount remains 3.6%, and properties that linger for more than 120 days face a much steeper pricing penalty. Buyers are active, but they are also informed and selective.

For sellers considering the fall market, preparation matters. With fewer competing listings, a property that launches in excellent condition and at a credible price has a better chance of standing out immediately.

Manhattan Rentals: Summer Competition Heats Up

If the sales market is balanced, the rental market is anything but.

Average Manhattan rent climbed to $6,306 in July, up nearly 5% in just one month and almost 15% from last year. Median rent reached $5,000, up more than 6% annually, while average rent per square foot rose above $101.

The more revealing number may be inventory. Manhattan had just 6,421 available rental listings, down nearly 9% from June and an extraordinary 39% from last year. At the same time, 6,150 new leases were signed during July, an increase of more than 10% from June.

Apartments were also moving quickly, averaging just 36 days on the market.

Higher rents combined with substantially fewer choices make for a difficult combination for renters. Demand remains strong enough to absorb apartments even as prices rise, particularly for larger homes. Average two-bedroom rent increased nearly 15% from last year, while three-bedroom and larger apartments were up more than 24%.

Interesting Data Point: At the very top of the rental market, the average rent for Manhattan's most expensive 10% of apartments reached $17,464 per month in July, nearly 35% higher than one year ago.

What This Means for Manhattan Renters

Preparation matters more than ever.

With rental inventory dramatically below last year's level, renters should begin their search knowing their budget, having their paperwork ready, and understanding which compromises they are willing to make before they start touring.

The current market also makes flexibility valuable. Expanding a search by a few blocks, considering a different building type, or adjusting a move-in date can meaningfully improve the options available.

For renters hoping that summer prices will suddenly fall, the July numbers offer little encouragement. The better strategy is to recognize value when it appears and be ready to act before someone else does.

The Bottom Line

July's Manhattan market was stronger beneath the surface than the typical summer pace might suggest.

Sales inventory declined sharply while pending activity remained significantly above last year, creating a market where good properties can command attention without giving sellers complete control. Buyers remain selective, and pricing continues to determine which listings move and which ones linger.

Rentals are far less balanced. Supply has tightened considerably, rents continue to rise, and apartments are being absorbed quickly.

As we head toward the fall, the common thread across both markets is increasingly clear: there may be fewer opportunities, but there are still plenty of people looking for them. In this environment, preparation, realistic pricing, and the ability to move decisively matter more than trying to perfectly time the market.

Source: Manhattan Sales Data Source - Urban Digs | Manhattan Rental Data Source - JMiller Analytics

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